STASHER

ART DIRECTION, REBRANDING

Founded in 2015, Stasher created the framework for short-term luggage storage. They partner with local businesses to transform the leftover storage space that they already own into “Stashpoints” for consumers’ luggage.

MEET THE TEAM

Maddie Dobbs // Print + Digital Ads, Social Media, "Stashpoint"

Charlotte Calvin // Team Lead, Trademark, UI/UX

Rachel Hakala // Motion Graphics

Daniel Piedra // Iconography, Digital Ads, "Stashtag"

PHOTOGRAPHY FROM UNSPLASH.COM

AUDIENCE

Millennials living in the US. We're targeting people who have an inner sense of adventure and are looking for new experiences.

 

BRAND VOICE

Humorous and targets a younger audience with casual language found on social media platforms. It is relatable and serves to humanize the company.

MISSION STATEMENT

Solving the problem of traveling with stuff by providing secure and affordable luggage storage around every corner.

 

UNIQUE SELLING POINT

Providing luggage storage on the spot so you can experience your day bag-free.