HEB HOME MADE

ART DIRECTION, BRANDING

H-E-B Home Made is an original concept for a brand extension of H-E-B Meal Simple. Home Made provides on-demand meal kits that offer servings from two to six through their delivery service, H-E-B to You. Our kits are fresh, packaged locally, and delivered the same day without the commitment of a subscription.

MEET THE TEAM

Maddie Dobbs // Team Lead, UI/UX, Print + Digital Ads

Gracie Booth // Recipe Card, YouTube Channel

Mia Rendon // Identity, Iconography, Recipe Card, YouTube, Print Ads, Motion Graphic

Cassidy Rodriguez Identity, Illustrations, UI/UX, Packaging

PHOTOGRAPHY FROM UNSPLASH.COM + PEXELS.COM

AUDIENCE

Individuals or families with an active/busy lifestyle and intermediate-level cooking skills would benefit the most from Home Made. We want to change the way people cook by providing quick and easy meals that even the busiest Texan can enjoy.

BRAND VOICE

Home Made's brand voice is inviting and enthusiastic. We don't want to portray Home Made as an intimidating meal kit; we strive to make everyone feel welcomed and curious about the newest HEB brand extension.

UNIQUE SELLING POINT

H-E-B Home Made is the only meal kit offering fresh and local meals at an affordable price. Our recipes add variety to your plate and help bring out your inner chef.