RUN THE SHOW
ART DIRECTION, BRANDING, TYPOGRAPHY
The conference targets creatives within the film industry, any creatives wishing to pursue a career in film, or anyone who appreciates the art of cinema.
Bringing together the most innovative design thinkers in the film industry to inspire and educate our community of creators about the significant role design plays in film-making.
Run The Show is a fictional film design conference held in Austin, Texas. The purpose of the event is to showcase the significance of a film’s creative department’s impact. It’s overlooked collaboration is essential when designing the beautifully fabricated worlds we see on screen.
The logotype is an altered version of the typeface "Righteous." The type lock-up communicates the collaboration of the creative departments to build the bigger picture we see on screen. “Run The Show” reinforces this concept while eluding to the popular idiom of being in charge, which is exactly what the creative department does for a movie. Without art and design, movies would not be visually interesting at all.